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The Yow Foundation Launches new YFI Brand

WE HAVE EXCITING NEWS!!! We have been planning all year for this week. We will be making announcements throughout the week that we know will help us to better serve and support the Montgomery County/Clarksville communities. Please check in with us each day for these exciting announcements.

We would like to introduce you to our NEW BRAND!!! Here’s its story…The image representing our organization has been intentionally designed to be both professional and caring simultaneously. It has a motion to it to mimic our movement as a living, breathing, organization that is going to be active and alive in our community.

The script text was inspired through a meditation on our foundational passage in Corinthians. We have a very deep passion for living out the two greatest commands, Loving God and Loving People. We strongly desire those threads to be evident in all we do. The book of Corinthians is filled with the message of Grace and Love of Christ. The Corinthians were wicked sinners when Paul came to them, but his ministry of the gospel of God’s grace completely changed their lives. In 2nd Corinthians chapter 3 verse 3, Paul writes, “You show that you are a letter from Christ, the result of our ministry, written not with ink but with the Spirit of the Living God, not on tablets of stone but on tablets of human hearts.”

The script text and the heart image in our branding have been brought together to represent the “Cause of Christ” that has been written on each of our hearts to purse Loving God and Loving people in each initiative of YFI.

Our mission, “To further the cause of Christ through good works done in His name” was inspired by 1st Corinthians chapter 10 and verse 31. However, beyond verse 31 into verse 33 it says, “For I am not seeking my own good, but the good of many.” This message of “reaching all” inspired our tagline, “For the Good of Many,” and very clearly speaks from one of our key passages that we are called as Christians and as an organization to do good beyond our immediate influence in many different ways.